Cambridge Satchel Endured Culture Festival All Show Embroider Presence

A few days ago, with Cambridge Satchel us as the theme of the first festival in those shirts ended. For half a month's festival climax constantly. Tony leung shirt from the body of Chinese elements of the popular to bring embroider shirt by consumer hot holds, cultural shirt quarter wit attracted the southern metropolis daily ", the yangzi evening news ", "the Oriental morning post dozens of newspapers around the country such as media and sina, yahoo near network media attention.

According to marketing expert points out, the festival was held in those shirt belongs to culture and product marketing mix, with the aid of the shirt of culture promotion, on the marketing activities. On the one hand raised the product sales wit shirt, on the other hand with the culture of marketing, shows the men's clothing of wit 30 years cultural heritage and brought embroider quality. And choose culture marketing as a brand promotion way, because those product itself has strong cultural features, especially the use of the essence of traditional culture.

For the culture of the marketing experience, most say to participate in the activities of the way of the audience. These include directly involved in shirt culture festival promotion of consumer and theme hot shirt culture festival held the net friend of relevant network activity.
From xiamen's Mr. Lin is the faithful customers in those men's clothing, in an interview with the shirt culture festival, Mr. Lin said, with his shirt is brought to the choose and buy a few years this shirt of choice. Through this shirt quarter in those products to the understanding of the culture, should have more and more "like-minded" people choose unique Chinese elements wit shirt.

In addition, the bo net friend AnRe element according to write my shirt, sponsored is to turn a control, and my pen to say: "is not very lonely? Just a few days? Use wear so? Dizzy? Or I turn again two laps." he for cultural festival in the popular Tony leung shirt body admiration, think shirt has a strong body participation and entertaining.
"Since the 2005 men's clothing shirt embroidered after launch brought, mining and use elements of culture became just the design team of men's clothing of main inspiration. We also hope that through strong cultural competition, will high-quality goods consciousness, brand consciousness into the product marketing." Those officials say those brand began, be sure to build the Chinese culture brand strategy, and strive to blend in international thinking, let those cultural brand to go into the international market.

Unique cultural elements, shirt collocation and shirt rite related culture is this shirt wit shirt of main components of the festival. And through the terminal store poster, newspapers, new media network prompts spread combination system, will this shirt section of the content for effective communication and also the cultural marketing the successful key.

Cambridge Satchel is revealed that the men's clothing will not break wit to China's shirt for the promotion of culture and communication. In the next few years, every year, according to the product style wit and trend direction release different theme shirt festival activities, but also cultural marketing planning of the import of all products, continually creating best culture brand image. Market analysts pointed out, those products for culture embodies the value of brand depth excavation, so precisely target consumers, to enhance the brand image, improve product sales, also will trigger a consumer and industry wit advocates for the dress culture of attention.